London Soft Furnishings

In:Style Direct's "iconic" soft furnishing range: ani-M

Established in 2004, ani-M has become a recognised brand among leading retailers and savvy shoppers for its soft furnishings range. Its' eclectic range of bespoke, on-trend products has revolutionised the soft furnishings market and placed it at the cutting edge of interior design both here in London and in Dubai.

Inspired by fashion and lifestyle trends, the brand has received wide acclaim in the consumer print media and is noted for its comprehensive range of affordable soft furnishings, using its own extensive range of fabrics for the manufacture of cushions, throws, bed linen, table linen, rugs, curtains, blinds and accessories.

All soft furnishings products are designed by In:Style Direct textile designers and produced in our very own manufacturing plant using the finest silk, wool, linen and cashmere. Please view a selection of soft furnishings in our online gallery.

ani-M's soft furnishings was recently hailed by the London Evening Standard's 'Homes & Property supplement as "iconic." The publication went on further to state, in its own words, "luxury has never been so affordable."

ani-M's exclusive soft furnishing designs are sold by independent outlets across the UK and Scotland and have proved incredibly popular with our London based interior design projects for its high quality, fashionable contemporary look. Consistently in tune with contemporary fashion, the brand seeks to enhance any living environment by combining elements that are both functional and decorative.